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Visual Art and Video Production School: The Power of Image

Visual Art and Video Production School: The Power of Image By Alan Drummer
alan.drummer@hqeducation.com
HQ Education Columnist
May 24, 2005

The digital revolution is putting more firepower than ever in the hands of visual artists. Whether you're making still or moving images, it's the most exciting time in history to enter a visual communications career.

An average desktop or laptop computer can now offer more digital editing and special effect firepower than a whole studio full of specialized hardware did several years ago. Who can push the limits of the tools best, and show what can be done in the visual arts? The race is on.

One of the most resourceful methods for honing your skills and shaping up your portfolio or demo reel is to train at a media production school or school of the visual arts. Here are some of the skill areas you can develop there:

Audio Production/Radio/Video Production & Broadcasting

Out with tape. In with non-linear editing. Import video or audio directly from your video camera or microphone into a desktop or laptop. Then tap the power of today's digital editing software for video or audio. You can do the kind of titling, compositing, layering and color correction work that would take several specialists, unique hardware and tens of thousands of extra dollars not long ago.

In audio production, today's laptop or home desktop, equipped with multitrack audio editing software, can do much of the demo and production recording that once sent musicians into a recording studio. That change has closed a number of studios. But it's opened up new worlds of creativity for more artists.

Broadcast Journalism

Media production school can teach the best practices for becoming a good journalist, camera person and news producer. As network news operations gradually lose audience, cable and web outlets for broadcast journalism are offering new opportunities to tell important stories. See, for instance, the invitation for young people to re-make TV news at www.current.tv.

Digital Photography and Graphic Media

Again, sophisticated studio work is as close as the nearest PC. A school of the visual arts is the best place to go to learn to use the new software tools and hone your portfolio under professional criticism.

About the Author

Alan Drummer is a writer and video producer based in Burlingame, California. His specialties include outdoor adventure, travel, technology and advertising and marketing. Trained as an ad agency copywriter, his TV spots for children won some of the industry's major awards. His features have appeared in publications such as Better Homes and Gardens, the Los Angeles Times and San Francisco Magazine, and online at playstation.com.


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