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Web Design: Slow and Steady is Winning the Race

Web Design: Slow and Steady is Winning the Race By Alan Drummer
alan.drummer@hqeducation.com
HQ Education Columnist
April 12,2005

Right now there is a lack of new talent entering the web design field. Meanwhile broadband web connections are increasing, online ad expenditures are growing, and Internet company profits are rising. The result? The demand for web design talent is growing.

Slowly, but steadily, the class acts left in the Internet business, such as eBay, amazon.com, Google, and Yahoo are showing that the Internet means profit, not just promise.

As the television audience fragments, and more people sign on to the Internet through high speed connections to get things done, advertisers are re-discovering the targeted, measurable effectiveness of online advertising.

The overall result is that a number of companies are on the lookout to find web design talent. The skills in demand are the kind that a good web design course curriculum should introduce you to: ecommerce best practices, Flash web design, HTML, Javascript, PERL, streaming video, XML, Shockwave and others.

More and more businesses are able to access their mission-critical applications such as Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) through web browsers. As the Internet becomes integral to more businesses, there's a strong demand for talent in sophisticated Javascript interface design, information architecture, and the ability to link databases and data warehouses with web applications.

Because putting up web pages is so useful a way to communicate, jobs that never had a web component before, such as in marketing, or corporate training, now often demand some HTML expertise. If you can do Flash web design along with other needed skills, odds are you'll be a very busy person in a corporate setting.

The spreading popularity of broadband connections means that use of the web is growing for shopping, banking, music, video games and entertainment. All those industries and others are growing their capabilities in web design. You can grow with them.


About the Author

Alan Drummer is a writer and video producer based in Burlingame, California. His specialties include outdoor adventure, travel, technology and advertising and marketing. Trained as an ad agency copywriter, his TV spots for children won some of the industry's major awards. His features have appeared in publications such as Better Homes and Gardens, the Los Angeles Times and San Francisco Magazine, and online at playstation.com.


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